Social Media Analytics: Revenue, Emerging Trends, Global Industry Analysis Report Forecast Period 2021–2027| AXIOM MRC
New York, May 2021: Axiom Market Research & Consulting™ added a report on global Social Media Analytics which includes the study on various market segments across various countries of key regions across the globe. Post COVID-19 pandemic impressive growth anticipated for this market. The global market is estimated and forecasted in terms of revenue (USD Million) generated by the Social Media Analytics market.
Social media analysis is a process wherein data from different sites and blogs is brought together and analyzed to make business related decisions. This process involves all the software and analyzing tools that are used to analyze the unstructured data which is found on different social media websites such as twitter and Facebook.
Social Media Analytics Market Dynamics
Growing focus on the competitive intelligence market is the major factor driving the growth of the social media analytics market.
Social Media Analytics Market Key Players
Large number of companies operating in this market having global and regional reach. Companies profiled in the report are:
Some of the significant players in the social media analytics market that are profiled in the report include Oracle Corporation, Inc., Hootsuite Media, Inc., SAS Institute, IBM Corporation, SAP SE, Netbase Solutions, Inc., Tableau Software, Adobe Systems, Crimson Hexagon and Salesforce.com Inc.
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COVID 19 Impact on Social Media Analytics Market
Pandemic has upsurged the need for data and analytics worldwide. Effective efforts are been deployed to leverage advanced analytics to properly understand the real-time scenario of pandemic through social media platform interaction across the globe.
Social Media Analytics Market Segmentation Overview
The report analyses the social media analytics market based on applications, end-users and by geography.
Social Media Analytics Market by Applications
By applications, the global social media analytics market is segmented into customer segmentation & targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis and marketing management.
Social Media Analytics Market by End-User
The global social media analytics market by end-user is classified into Media & Advertising, BFSI, IT & Telecom, Retail, Healthcare, Automotive & Transportation, Others. IT & Telecom sector has shown significant growth in the past few years.
Social Media Analytics Market by Geography
Geographically, the social media analytics market is studied across the countries of key regions such as, North America, Europe, Asia Pacific and the rest of the world regions which includes Latin America, and Middle East & Africa.
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Research objectives and key highlights of the market study:-
· Comprehensive study with key countries of North America, Europe, APAC, Middle East & Africa and Latin America
· Market data share in terms of revenue (value) and scope of customization as per the need
· Detailed and comprehensive segmentation of the market to provide value added information to meet business goals
· Impact analysis of COVID-19 Pandemic on the global Social Media Analytics market is studied in detail to provide you current and future market size and forecast
· Large number of key industry participants are interviewed to validate and understand current market trends
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Axiom Market Research & Consulting™ is a full-service market research and data analytics company providing key market intelligence to global companies to take informed business decisions pertaining to their marketing strategy, investments, new product launches, market competition, consumer or end users, social media trends etc.
Axiom Market Research & Consulting™ offers market research services such as syndicated market research, custom market research, business consulting, and consumer/end user surveys. Under Business to Consumer (B2C) market research offerings, Axiom MRC assists its clients in finding quantitative information/preferences of its brands and services such as, awareness, usages, satisfaction, tracking, ethnicity etc. Axiom MRC offers data collection services through online surveys, social media, data processing and interpretation.
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